Lived-in color by Johnny Ramirez — soft, sun-grown blonde, dark at the root and bright at the ends.Watch Redken · The MasterclassBlog

“My goal is to duplicate kids’ hair color on grown-ups.”

Watch the masterclass → FASHION Magazine

“Ramirez’s technique is more like fingerpainting as he rubs freshly bleached strands between his fingers to blur any hard lines.”

Read on FASHION → Vogue Spain

Johnny Ramirez featured in Vogue Spain.

Read on Vogue Spain → A full head of dimensional highlights by Johnny Ramirez — foiled, glossed, and revealed.Watch @johnnyramirezEducation

A full head, foiled, glossed, revealed — three hours in the chair.

Watch the reel → American Salon

“Hair color so natural that it mimics the way a child’s hair looks after a day at the beach.”

Read on American Salon → InStyle

The do’s and don’ts of achieving perfect wedding hair color.

Read the piece → Google · New York

“I’ve lived in NY for a decade and not a single person other than Walton N has been allowed to touch my hair, beyond that- the atmosphere and service at Ollin is unmatched, keep doing what you’re doing <3”

henry palmer · five stars Read on Google → Marie Claire

5 Highlighting Techniques That Will Give You the Best Hair Color of Your Life.

Read on Marie Claire → People Magazine

“Once you go to Johnny, you never leave.”

Read on People → W Magazine

“I always ask a client to bring… a photo of yourself at about 12 or 13 years old. If I can recreate the tones you had in your hair at that age, your memory will kick in.”

Read on W → Estetica Magazine · 2025

“When Covid hit, I lost everyone — except three cleaning ladies. They stayed with me. I promoted them… That’s my true strength. Investing in people others overlook.”

Read on Estetica → Cosmopolitan

How I got over my hair anxiety…

Read the piece → @karajewelll · Beverly HillsClients

“Thanks @johnnyramirez for always giving me the most beautiful color”

A client’s own appointment vlog Watch the vlog → Teen Vogue

Featured in Teen Vogue.

Read the piece → Refinery29

The Top 5 Spring Hair Trends To Take L.A.

Read the piece → Beach-kissed lived-in color by Johnny Ramirez — natural blonde on soft curls.Watch @johnnyramirezEducation

“Lived in Color, beach kissed hair color… I always aim for perfection.”

Watch the reel → US Weekly

Featured in US Weekly.

Read the piece → Allure

“It’s been a couple of weeks since my appointment, and I swear the color and cut are only getting better.”

Read on Allure → Yahoo · Beverly HillsClients

“I love coming to Ollin and seeing Maggie for color! I have been with Maggie for the past few years and she has really elevated my color.”

Maureen G. Read the review → Byrdie · the archive

“I can take 5 years off your face.”

Johnny Ramirez, on his hair-rehab plan Read the piece → Redbook

This Hair Color Trend is Taking Over The Red Carpet…

Read on Redbook → Beauty Launchpad

“The difference from ombre is that an ombre does not lighten around the face like this technique does.”

Read the interview → The Zoe Report

Featured in The Zoe Report.

Read the piece → Redken

Redken Announces Johnny Ramirez as Brand Ambassador.

Read the piece → Lemon8 · New York

“When she finally revealed my new hair, I was absolutely blown away. It was exactly what I had envisioned — my dream brunette highlights! The color was rich, multi-dimensional, and beautifully blended.”

@allie.cabal, with an OLLIN colorist Read the review → Pop Sugar

This Hair Color Faux Pas Could Make You Look Older.

Read on Pop Sugar → Total Beauty

Gray Hair Hacks: 5 Genius Ways to Cover Silver Strands.

Read on Total Beauty → The OLLIN New York studio in NoMad — the room at 25 W 26th Street. @ollinnycBlog

“New York, New York… Ollin Salon NYC by Johnny Ramirez is now open at 25 W 26th Street in NoMad.”

See the post → The Hollywood Reporter

Named among Los Angeles’ most in-demand.

Read on THR → Behind the Chair

Lived-In Blonde with Johnny Ramirez.

Read on Behind the Chair → Yelp · New YorkClients

“Ben at Ollin was my colorist and did a beautiful job blending in highlights with intentional pops of brightness around my face. He understood that I wanted a very natural look that allows my gray hair…”

Holliday M. · five stars Read on Yelp → Dolce Vita

Colourist to the stars Johnny Ramirez hits the 6IX.

Read the piece → Allure · Best Salons

“The appointments themselves have been known to last a staggering five and a half hours, but the stunning, believable results are more than worth it.”

Read on Allure → The Lived-in Color method by Johnny Ramirez — three steps, every time.Watch @johnnyramirezEducation

“My Lived in Color method has never been complicated. 3 steps, every single time.”

Watch the method → Modern Salon

4 Questions for Johnny Ramirez, Blonding Expert.

Read on Modern Salon → Quien

El mexicano que le pinta el pelo a Victoria Beckham, Jessica Alba y más celebs.

Read on Quien → Yelp · Beverly HillsClients

“Johnny is a hair master! He just gets it. He truly listens to what you want and takes the time to clarify and explain his plan.”

Five stars Read on Yelp → Byrdie

“Johnny Ramirez’s signature lived-in color, rendered with icy blonde highlights, is a cool-toned win.”

Read on Byrdie → HELLO!

Diary of the Week.

Read the piece → Lived-in color and a fresh cut by Johnny Ramirez — placement, foils, and the finish.Watch @johnnyramirezEducation

Color and cut in one sitting — watch the whole transformation land.

Watch the reel → HELLO! Canada

Featured in HELLO! Canada.

Read the piece → Byrdie · Blonde Ombré

“A swoon-worthy, buttery dream created by Johnny Ramirez.”

See on Byrdie → @lauramac.hair · MiamiClients

“You’re the best seriously.”

@bruna.conce, in the comments See the result → Fab Beauty

The Colorist: blond ambition with Johnny Ramirez.

Read the piece → Mane Addicts

A Hair Color Transformation with Johnny Ramirez.

Read the piece → @cleencuts · MiamiClients

“Cut by me. Color by @johnny ramirez at Ollin Salon Miami.”

Colleen Duffy, stylist Watch on TikTok → The Chalkboard

Featured in The Chalkboard.

Read the piece → Racked Los Angeles

Featured in Racked Los Angeles.

Read the piece → @johnnyramirezcolorEducation

Before, after, and everything between — in motion.

Watch on TikTok → Allure

Thank you, Allure.

Read the piece → Modern Salon

Johnny Ramirez’s Advice for Helping Clients Achieve Their Dream Blonde.

Read on Modern Salon → The first client at OLLIN New York — color by Johnny Ramirez.Watch @johnnyramirez · New YorkBlog

“It’s Official — my first happy client at our @ollinnyc.”

See the post → Pop Sugar

Welcome Spring Beauty With These March Must-Have Products.

Read the piece → InStyle

Featured in InStyle.

Read the piece → johnnyramirez.comBlog

Two decades in print — InStyle, Vogue, ELLE, People, Allure, W, Rolling Stone.

Open the archive → InStyle

A love story: how I came to love my hair color after decades of loathing it.

Read the piece → Fab.com

Featured on Fab.com.

Read the piece → johnnyramirez.comBlog

Every head of hair, photographed — one client at a time.

See the portfolio → Hello Daily News

Johnny featured in Hello Daily News.

Read the piece → Pop Sugar

The Ultimate List of Must-Have Products For Blondes.

Read the piece → From Johnny Ramirez's journal, Box No. 216 — a decade of color. Box No. 216Blog

Where all of this began — the journal Johnny kept for a decade, one frame at a time.

Read the archive →
OLLINThe answers

Every question a first visit asks — answered, just below.

Read the answers ↓

Before your first visit

The answers.

How do I book at each OLLIN location?

Beverly Hills: Book through Boulevard, or call (424) 204-9095.
New York: Call (212) 206-8700.
Miami: New clients complete Johnny’s questionnaire; existing clients call Rosie at (786) 536-9090.

What services does Beverly Hills offer, and what do they cost?

Color: Full Highlights — $500–600; Partial Highlights — $400–500; Face Frame — $250–350; Base Bump — $150–200; One Process Color — $150–200; Gloss — $75–100; Tone Down — $350–450; Bleach & Tone — on consultation; Color Correction — on consultation.
Cut & Style: Women’s Haircut — $225–275; Men’s Haircut — $100–125; Blowout — $85–125; Bang Trim — up to $60. Haircuts include a blow-dry and style.
Treatments: Keratin Treatment — $400–500; Scalp & Hair Treatments — $100–250; Extensions — on consultation.

How should I plan for a color appointment?

Color appointments can take several hours. Add a finish to a color appointment when booking.

How does OLLIN describe lived-in color?

Color, grown with intention. Lived-in color is the technique Johnny Ramirez coined — soft, sun-kissed, hand-painted color with seamless gradations that looks natural from the first day and grows out without a harsh regrowth line, so it stays beautiful for months between visits.

Where are the OLLIN studios, and when are they open?

Beverly Hills: 8912 W Olympic Blvd, Beverly Hills, CA 90211 — Tuesday–Saturday, 7am–6pm.
New York: 25 W 26th St, 2nd Floor, New York, NY 10010 — NoMad; 9am–9:30pm.
Miami: 7207 SW 42nd St, Miami, FL 33155 — 7am–5pm.