Platinum blonde on Iris Law, by Chad Kenyon.

Chad Kenyon, a colorist at OLLIN Beverly Hills, posted this platinum on Iris Law on his own Instagram with the caption “Platinum. Powerful. Unmistakably Iris Law.” This page does not speak for Iris Law. This article reports the post; it does not imply Iris Law endorses OLLIN. It covers what platinum involves, who it tends to suit, and how it is looked after.

Who did Iris Law's platinum hair?

The post is Chad's. His salon biography also lists Iris Law. See Chad's post on Instagram.

What is platinum blonde?

Platinum is the palest, coolest end of blonde. Getting there usually requires lifting the hair to a pale yellow before toning it, and the toner is what turns that yellow into the cool, bright shade people mean by platinum. It does not have to be one flat color: platinum can be worn with a darker root, which softens regrowth, or taken all the way to the scalp for a sharper look.

Can you go platinum in one appointment?

Previous color and the hair's condition decide whether platinum is achievable and in how many appointments. Hair that has been colored darker, especially more than once, may need to be lifted in stages, and hair that has already been lightened may not take another full lift safely. Our blonde page notes that coming from dark hair can take more than one appointment, spaced weeks apart, and that we sometimes test a strand first.

Who suits platinum blonde?

Platinum suits someone who wants a deliberate, high-contrast color and is ready for regular upkeep, more than any single skin tone. The toner can be set icier or creamier, and a shadowed root changes how strong it reads against the face. If you want to see bright blonde near your face before committing, a face frame on the highlights menu is a smaller first step.

How do you keep platinum from turning yellow?

Yellow comes back as toner fades and as heat, sun and minerals in water act on very light hair. Our blonde page plans roots every four to six weeks for platinum, with toner in between. At home, your colorist may suggest a purple shampoo or a bond-building treatment, depending on your hair. If the result has turned brighter than you want, Tone Down takes blonde to a richer, deeper shade.

What does platinum cost at OLLIN Beverly Hills?

On our menu, platinum is Bleach & Tone, an all-over lift and then a toner, and it is priced after a consultation, because length, thickness, previous color and the lift needed change the work. The full list is on the blonde hair color page.

How to book Chad Kenyon

Chad colors at OLLIN Beverly Hills. Chad's page lists balayage with his face-framing HairStrobing™ method and his Colormelt® service among his signature services. Call (424) 204-9095 and ask for Chad, or read more on his page.

To book, call (424) 204-9095, or text (323) 804-8011 for urgent hair needs. We're at 8912 W Olympic Blvd, open Tuesday to Saturday, 7am to 6pm. Book at OLLIN Beverly Hills →